April 14, 2024

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AI Advertising & Marketing AI Institute publish new whitepaper

2 min read

AiAdvertising, Inc. (OTC: AIAD), an industry leader in AI-powered advertising solutions, today announced the publication of their new white paper, “AI for Advertising Blueprint,” created in partnership with the Marketing Artificial Intelligence Institute.

The blueprint provides a comprehensive overview of how brands and advertisers can leverage artificial intelligence (AI) to optimize ad campaigns, save budget, and boost results. With the rapid evolution of digital advertising, brands struggle to keep pace and waste significant advertising dollars on irrelevant impressions. According to the white paper, AI-driven advertising eliminates guesswork, enables hyper-personalization at scale, and equips teams to maximize return on ad spend.

The blueprint outlines the top AI applications for advertisers, including predictive analysis, dynamic creative optimization, personalized ad targeting, and instant campaign analytics. Real-world examples highlight ROI gains over 10x leveraging AiAdvertising’s AI-driven approach. The report also lists the leading AI solutions on the market for consideration.

“With dozens of personas, millions of sites, countless ad sizes and versions, and a fragmented marketplace, the advertising industry is ripe for change. That’s why we’re thrilled to have produced this blueprint in partnership with AiAdvertising focusing on ways advertisers and brands can harness the power of artificial intelligence to make smarter business and advertising decisions, optimize and pivot faster, and deliver the right message to the right customer at the right time, in turn increasing revenue for businesses,” said Cathy McPhillips, Chief Growth Officer of the Marketing Artificial Intelligence Institute.

“This blueprint clearly outlines the ‘why’ behind AI for advertising and provides tactical steps for implementation,” said Jerry Hug, CEO of AiAdvertising. “We’re proud to be leading innovation in this space and equipping advertisers with the knowledge to transform their strategies.”

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