December 6, 2023


Travel Adventure

air india: McCann gets Air India’s advertising & marketing mandate

1 min read
Tata Group-promoted airline Air India has assigned its advertising and marketing communications mandate to McCann Worldgroup India after a multi-agency pitch. McCann Worldgroup will develop a new brand platform and a range of multichannel marketing communication for the airline as a part of the mandate. Prasoon Joshi, CEO & CCO at McCann Worldgroup India and chairman, APAC, led the pitch.

Nipun Aggarwal, chief commercial and transformation officer, Air India, said, “We are building Air India as a ‘Global Airline with an Indian Heart’. This is a brand that is close to the heart of flyers around the world, and the new Air India will be a manifestation of the aspirations of the global Indian. With McCann Worldgroup as a partner, we expect to transform the brand into one of the most admired and trusted brands in India and overseas.”

This move comes on the back of Air India’s return to the Tata group in 2022.


Copyright © All rights reserved. | Newsphere by AF themes.