June 17, 2024


Travel Adventure

ChatGPT Is By now Influencing Skills for Marketing Work opportunities

1 min read

When IPG-owned efficiency advertising agency Reprise Digital commenced using a variety of the identical AI that powers ChatGPT a few of years back, it begun with a exam.

The business pitted its OpenAI-run copywriting program, Transcribe—paired with human editors—against inner and exterior groups of copywriters to produce electronic written content for fiscal clientele. Each team’s benefits had been judged on factors like value and turnaround time.

“We saw that Transcribe was magnitudes much more efficient when used by individuals that are switching its output a minor bit as opposed to exterior copywriters or internal groups,” said Vincent Spruyt, Reprise’s head of AI.


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