September 8, 2024

CPS

Travel Adventure

Grapes Worldwide enters international market, Marketing & Advertising News, ET BrandEquity

2 min read
Grapes Worldwide enters international market, Marketing & Advertising News, ET BrandEquity

<p>Representative image</p>
Representative image

Grapes Worldwide, an integrated communication agency, has announced its strategic expansion into the UK market, marking its first international foray with a new office in London.

This strategic move underscores Grapes Worldwide commitment to strengthen its leadership position in the advertising and marketing industry. Launched in 2015, the agency has grown domestically at a rapid pace and extended its footprint beyond its headquarters in New Delhi, opening offices in both Mumbai and Bangalore. Going forward, Grapes will be called Grapes Worldwide.

The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, the agency stated in a press release.

Himanshu Arya, founder, Grapes said, “Our expansion into the UK market is a significant move to enhance our global footprint. The purpose is to bring our innovative creative and technological solutions to a broader audience, setting new benchmarks in the industry. Foray into London represents our commitment to international growth, providing us with an opportunity to deliver unparalleled value to our clients on a global scale”.

Shradha Agarwal, co-founder and global chief executive officer of Grapes, stated, “Launching our first international office in the UK marks a significant milestone in our growth journey. This expansion is a testament to our commitment to delivering exceptional results and enhancing our brand value. We aim to deliver tangible and practical results that will enhance our brand value both at national and international markets. Under the leadership of Sini Magon, we have already started serving our valued clients from our new London office.”

Sini Magon, partner and global growth officer added, “To say I am thrilled to be embarking on this very necessary expansion is an understatement. The new London office offers immense potential for Grapes Worldwide to achieve groundbreaking and impactful results. All of us share a singular vision – to build the world’s most innovative company in the advertising and communications space.”

With this strategic expansion, Grapes Worldwide aims to leverage its robust expertise to meet global standards and drive its mission of delivering exceptional value and innovation in the advertising industry, it added.

Global QSR brands lose mojo in India

Indians seem to be falling out of love with global quick service restaurant (QSR) brands like McDonald’s, Burger King and Pizza Hut, nudging companies to go aggressive on value offerings in the market.

  • Published On Aug 21, 2024 at 03:40 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETBrandEquity App

  • Get Realtime updates
  • Save your favourite articles


Scan to download App


link