April 17, 2024

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Hockey star Connor McDavid now a face of responsible gaming after promoting gambling

1 min read
Business

Athletes aren’t supposed to appear in gambling-related advertising in Ontario anymore, though sports fans may have noticed hockey star Connor McDavid in a new spot for BetMGM. That’s because he’s shown advocating for responsible gambling, which is allowed under the new rules.

Tighter rules in Ontario limit athletes to encouraging good online gambling practices

Hockey star Connor McDavid is seen at the NHL Awards in June 2023.
Hockey star Connor McDavid of the Edmonton Oilers is shown at the NHL Awards in Nashville in June 2023. The league’s reigning MVP appears in a new 30-second commercial that promotes the ‘responsible gambling tools’ that sports betting platform BetMGM offers to clients. (George Walker IV/The Associated Press)

Athletes aren’t supposed to appear in gambling-related advertising in Ontario anymore, though sports fans may have noticed Connor McDavid in a new spot for online sports betting platform BetMGM.

That’s because the 27-year-old hockey superstar is shown advocating for responsible gambling — an exception that is allowed under tightened regulations for the marketing and advertising of gambling in Ontario that took effect on Feb. 28.

The 30-second ad features McDavid sitting in a room with a friend and asking him if he’s aware of “responsible gambling tools”


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