April 17, 2024

CPS

Travel Adventure

Hug-Activated Marketing Machines : hug to unlock

1 min read
UNIQLO France unveils the Hug to Unlock campaign with the help of Paris-based marketing agency The Pill. The campaign encourages passersby to embrace in a hug to initiate a surprise by the brand. It means to represent the warm feeling of its HeatTech thermal products in a literal interactive way.

It puts a dispenser machine in public which operates on hugs, lighting up when people hold one another with a meter that rises upwards showing yellow as warm and red as very warm. Every people hug, the dispenser will unveil a gift in the form of a HeatTech product. These are great for layering in the winter to keep warm as it is made from a fusion of synthetic fibers.

Image Credit: UNIQLO France

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