Marketing trends for April 21, 2023

Quote of the week

“If this was a Pride campaign, I don’t think it would have been as striking to people. Any good marketer understands that if you engage in a social conversation, there is a risk of backlash. But to some extent, I think it’s random. It’s like throwing matches—they usually hit a stone and die out.” -Evan Horowitz, CEO and founder of agency Movers+Shakers referring to transgender creator Dylan Mulvaney’s social media post, in which she joked about learning about March Madness and promoted Bud Light’s #EasyCarry Contest.

Read more: Bud Light backlash—what brands can learn

On the move

Delta hired Alicia Tillman as chief marketing officer and a member of the airline’s leadership committee. She had been global chief marketing officer at SAP until departing in 2021  when she joined fintech company Capitolis as global CMO. Tillman’s resume includes an 11-year stint at American Express.

Kickstarter hired Courtney Brown Warren as VP of brand marketing. She had been global head of brand at Twitter. The company also brought on Nikki Kria as head of communications. She was formerly in advertising and communications at Twitter.

Joy, a wedding planning platform, hired Porter Gale as its first chief marketing officer. She was CMO at Personal Capital, the online personal advisor service now owned by Empower.

Uberall, a digital marketing platform, hired Stéphanie Génin as senior VP of marketing. She was most recently CMO at Lengow, an e-commerce automation platform.