Tremendous Bowl 2023: Rihanna’s Fenty was huge marketing winner

Fenty was talked about extra than any other brand name on social media, in accordance to data introduced Monday from the social listening web page Sprout Social. Fenty’s merchandise placement resulted in 16,432 mentions for over 180,708 engagements and a lot more than 321 million impressions, much more than that of Tubi, the topmost advertiser pointed out, which observed 5,546 mentions and 21,094 engagements on Sunday, Sprout uncovered.

Fenty’s mentions also tracked at 86% constructive sentiment on Sunday, Sprout reported.

These buzz was served by social posts from the singer’s very own makes. On TikTok, for example, Fenty Natural beauty was swift to write-up the compact-examining clip from Rihanna’s display with the caption, “Y’all preferred a specific guest, proper?”