May 23, 2024


Travel Adventure

Why the Influencer Industry Needs Guardrails

1 min read
The Problem

Influencer marketing is a global force with huge potential for both positive and negative social impact. Influencers, brands, and social media companies that mislead the public could ruin an industry reliant on credibility.

The Cause

The industry is built on precarity, with little professional cohesion and inconsistent consequences for unfair play.

The Solution

Marketers must build teams of trustworthy professionals. They must commission work that prioritizes quality and integrity over virality. And the industry as a whole should develop trade organizations and unions to protect influencers, marketers, and the public.


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