As 2025 approaches, the B2B marketing landscape continues to evolve, driven by changing buyer behaviors, fluctuating market dynamics, and the...
Advertising & Marketing
Photo courtesy Comscore Inc Comscore has announced the appointment of Jackelyn Keller as its new Chief Marketing Officer. Keller brings...
As we prepare to enter 2025 Dave Winterlich, chief strategy officer of Dentsu, takes a look at the media and...
Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central...
On February 28, 2024, Motive Technologies Inc., formerly known as Keep Truckin ("Defendant"), was sued in the United States District...
AI-generated representative imageBy Vaishal DalalBlockbusters are not just a means of entertainment; they have served as advertising innovations. The expansion...
From an Olympics-themed commercial celebrating youth sports to lottery-inspired dancing in the streets, the output from Richmond’s advertising industry in...
Ad industry M&A activity is expected to surge in 2025.Key areas of interest include retail media, streaming TV, influencer marketing,...
Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged...
RCCC earns six national marketing awards in educational advertising competition Published 12:00 am Sunday, December 29, 2024 Pictured, from left:...