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Dive Brief: Pinterest launched the latest installment of the “It’s Possible” integrated global campaign today focused on how people use...
Advertising & Marketing
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In 2022, Google's ad revenue amounted to 224.47 billion U.S. dollars. The company generates advertising revenue through its Google Ads...
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There's a stark difference between advertising and marketing, and advisors need to be aware of it. In this clip from...
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ABOUT E4M exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for...
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According to U.S. Census data, the advertising and public relations industry in the United States reached an aggregated revenue of...
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Workarounds and tradeoffs Performance marketers such as e-commerce players or insurance companies don’t run into MFA issues, because the conversions...
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Generative AI is a type of artificial intelligence that can create original and realistic content Generative AI is a branch...
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Ad AgeWhy advertising needs a ‘Modern CMO Playbook’ to navigate the age of disruptionAd Age and Meta's select group of...
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Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and...
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This week in AI: Myrtle Beach underwent an AI-generated rebrand, a startup peanut butter company used AI for a commercial...
