Dive Brief: Pinterest launched the latest installment of the “It’s Possible” integrated global campaign today focused on how people use...
Advertising & Marketing
In 2022, Google's ad revenue amounted to 224.47 billion U.S. dollars. The company generates advertising revenue through its Google Ads...
There's a stark difference between advertising and marketing, and advisors need to be aware of it. In this clip from...
ABOUT E4M exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for...
According to U.S. Census data, the advertising and public relations industry in the United States reached an aggregated revenue of...
Workarounds and tradeoffs Performance marketers such as e-commerce players or insurance companies don’t run into MFA issues, because the conversions...
Generative AI is a type of artificial intelligence that can create original and realistic content Generative AI is a branch...
Ad AgeWhy advertising needs a ‘Modern CMO Playbook’ to navigate the age of disruptionAd Age and Meta's select group of...
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and...
This week in AI: Myrtle Beach underwent an AI-generated rebrand, a startup peanut butter company used AI for a commercial...