YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one...
Advertising & Marketing
Dive Brief: Omnicom Group is acquiring Interpublic Group of Companies (IPG), according to a press release. The combination will see...
The advertising titans, behind campaigns like ‘Got Milk’ and ‘Priceless’, aim to create the world’s largest ad agency.Omnicom is buying...
White paper considers the current challenges and opportunities for the sector, amid great leaps in AI and first-party data use....
Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming...
Meet the young creatives harnessing loyalty points, celebrity partnerships and more to attract today’s consumers. By Alexandra York, Genevieve Bookwalter...
Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster...
Bluesky’s spike in user interest has marketers watching closely, but their wallets remain firmly shut. After all, they’ve seen this...
A marketing expert is sounding warning bells over a lack of attention paid to the “dark side” of artificial intelligence-powered...
Whether you’re an AdTech innovator, agency executive, MarTech builder, or data scientist, re:Invent 2024 brings an unparalleled opportunity to explore...
