U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo...
Advertising & Marketing
McDonald's has released a bizarre ad that ditches design trends in an attempt to capitalise on a stale meme. Inspired...
Dive Brief: Netflix’s ad-supported tier grew membership 34% quarter on quarter in Q2, according to an earnings statement. The company...
Fashion has flipped to early-adopter mode — and maybe just in time. The industry that took years to embrace e-commerce...
WHY TRUST INFLUENCER MARKETING HUB? Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital...
Image credit: :gorodenkoff on istock.com When one thinks of unions within the media industry, film and television actors and reporters likely come...
For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of...
The GistStrategic shift. Oracle refocuses on cloud services and software, exiting ad market.Competitive exit. Oracle leaves ad space, facing tech...
:max_bytes(150000):strip_icc()/Marketing-Strategy-20dd671d870c4f1db1c9166de9e44e27.png "What It Is, How It Works, and How to Create One")
What Is a Marketing Strategy? A marketing strategy refers to a business’s overall plan to convince customers to buy its products...
Summary With over 2.5 billion active users every month, YouTube is a great place for social media marketing. In particular,...
