Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over...
Advertising
The strategic merger of its buy-side businesses combines expertise and resources to expand capabilities and better serve Mid-Market & SMBs...
The strategic merger of its buy-side businesses combines expertise and resources to expand capabilities and better serve Mid-Market & SMBs...
https://www.youtube.com/watch?v=9BAZPuiT84E Xponent21 produced a campaign spot for Richmond mayoral candidate Andreas Addison. The 60-second spot features Richmond voters and is...
Since our earliest days in 2004, Grubhubs mission has been to help connect consumers to nearby merchants, while...
What do consumers want? How is AI changing how business operates? When it comes to work habits — do you...
/cdn.vox-cdn.com/uploads/chorus_asset/file/25684524/DCD_Amy_Lanzi_Decoder.png "Digitas CEO Amy Lanzi: How influencers are changing advertising")
On today’s Decoder, I’m talking to Digitas CEO Amy Lanzi — and you’ll notice this episode is a little different....
Adobe announced today the general availability of Adobe GenStudio for Performance Marketing, a powerful generative AI-first application that empowers brands...
The 2024 Annual Franchise Marketing Report (AFMR) provides data-driven insights that marketing professionals and other leaders can use to measure...
The lines between influencers and athletes are overlapping — and marketers are taking notice.Brands see sportspeople as a means of...
