July 9, 2025

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Advertising & Marketing Services Stocks Led by Liberty Broadband (NASDAQ:LBRDK)

Advertising & Marketing Services Stocks Led by Liberty Broadband (NASDAQ:LBRDK)

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same sector. Today we are looking at Liberty Broadband (NASDAQ:LBRDK) and the best and worst performers in the advertising & marketing services industry.

The sector is on the precipice of both disruption and growth as AI, programmatic advertising, and data-driven marketing reshape how things are done. For example, the advent of the Internet broadly and programmatic advertising specifically means that brand building is not a relationship business anymore but instead one based on data and technology, which could hurt traditional ad agencies. On the other hand, the companies in the sector that beef up their tech chops by automating the buying of ad inventory or facilitating omnichannel marketing, for example, stand to benefit. With or without advances in digitization and AI, the sector is still highly levered to the macro, and economic uncertainty may lead to fluctuating ad spend, particularly in cyclical industries.

The 7 advertising & marketing services stocks we track reported a strong Q1. As a group, revenues beat analysts’ consensus estimates by 1.3% while next quarter’s revenue guidance was 0.8% below.

In light of this news, share prices of the companies have held steady as they are up 1.8% on average since the latest earnings results.

Operating across the United States, Liberty Broadband (NASDAQ:LBRDK) is a provider of high-speed internet, cable television, and telecommunications services across various markets.

Liberty Broadband reported revenues of $266 million, up 8.6% year on year. This print exceeded analysts’ expectations by 7%. Overall, it was an incredible quarter for the company.

Liberty Broadband Total Revenue
Liberty Broadband Total Revenue

Liberty Broadband pulled off the biggest analyst estimates beat of the whole group. Investor expectations, however, were likely higher than Wall Street’s published projections, leaving some wishing for even better results (analysts’ consensus estimates are those published by big banks and advisory firms, not the investors who make buy and sell decisions). The stock is down 4.5% since reporting and currently trades at $89.37.

Is now the time to buy Liberty Broadband? Access our full analysis of the earnings results here, it’s free.

With a history dating back to 1902 and roots in the McCann-Erickson agency, Interpublic Group (NYSE:IPG) is a marketing and communications holding company that owns agencies specializing in advertising, media buying, public relations, and digital marketing services.

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