April 11, 2026

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Speakers Announced For IAA’s “Navigating Evolving Rules On Digital Marketing” Event In Milan – Advertising, Marketing & Branding

Speakers Announced For IAA’s “Navigating Evolving Rules On Digital Marketing” Event In Milan – Advertising, Marketing & Branding

GA

Global Advertising Lawyers Alliance (GALA)




Global Advertising Lawyers Alliance (GALA) logo


With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today’s marketplace.



In connection with the International Advertising Association’s Creativity4Better conference, which is being held in Milan this year, the IAA will also be hosting a legal and public policy seminar…


Italy
Media, Telecoms, IT, Entertainment


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In connection with the International Advertising
Association’s Creativity4Better conference, which is being
held in Milan this year, the IAA will also be hosting a legal and
public policy seminar, “Social Media, Influencers,
Dark Patterns, and Artificial Intelligence – Navigating
Evolving Rules on Digital Marketing
.”

The seminar, which is being organized in cooperation with the Global Advertising Lawyers Alliance and Portolano Cavallo,
will be held on October 1, 2025 at 5:00 p.m. at Portolano
Cavallo’s offices in Milan. After the seminar, participants are
invited to join for cocktails and networking.

With marketers relying more than ever on digital marketing to
reach consumers, and with artificial intelligence paying an
ever-increasing role in the development of advertising, the laws in
Italy and around the world are still racing to catch up. In this
seminar, we will explore some of the hottest topics in digital
marketing and will discuss best practices for navigating a rapidly
evolving regulatory environment.

We’re very pleased that Francesca
Pellicano
, Official at the Italian Communications
Authority, Direction of Media Services and Protection of
Fundamental Rights, will be one of our featured speakers for the
event.

We’ll also have the following speakers:

  • Donata Cordone, Partner, Portolano Cavallo
    (Italy).

  • Federico Ferrari, Director of Omnichannel
    Customer Experience, Valentino.

  • Peri Fluger, General Counsel, Ruder Finn.

  • Jeffrey A. Greenbaum, Managing Partner,
    Frankfurt Kurnit (United States).

  • Geraint Lloyd-Taylor, Partner & Co-Head of
    Advertising & Marketing, Lewis Silkin (United Kingdom).

  • Soren Pietzcker, Partner, Heuking
    (Germany).

For more information and to register, click here. Space is limited.

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The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.

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