Dive Brief: Olipop is taking indirect aim at one of the better-known soda brands – and its mountain-themed, citrus-boosted, high-energy...
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Dive Brief: CarMax is highlighting its “the way car buying should be” tagline with a new campaign, titled “BeetleMax: The...
Connected television (CTV) is said to become the next disruptive force in the Indian advertising industry. While the country's digital...
The Olympics have a history of inspiring advertising replete with stories of triumph and athletes performing at their peak to...
WHY TRUST INFLUENCER MARKETING HUB? Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital...
For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of...
The GistStrategic shift. Oracle refocuses on cloud services and software, exiting ad market.Competitive exit. Oracle leaves ad space, facing tech...
TikTok's Formal Ads Program TikTok's formal ads program began slowly, allowing brands to avoid intense competition seen on platforms like...
The platform formerly known as Twitter has refreshed and relaunched its “Flight School” ads education platform, with X’s new “Ads...
