Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns...
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Six Reasons Bing Ads Should Be Part of Your Hotel Marketing Strategy - Image Credit TravelBoom Marketing Sure, we all...
Hyper-personalized ads are changing the game in digital marketing, taking it from generic to genuinely impactful. These advanced campaigns don’t...
Dive Brief: Dove debuted its first TV ad with a humorous angle for the 50th anniversary special for “Saturday Night...
While the on-field play at Super Bowl LIX wasn’t particularly dynamic, with the Philadelphia Eagles steamrolling the Kansas City Chiefs...
“Milquetoast” is how a Fordham expert described Sunday’s highly anticipated 2025 Super Bowl ads, some of which cost a record...
The run-up to Super Bowl LIX has featured over a dozen major marketers activating around the big game without a...
As tech develops at speed and we encounter an increasing number of ads in the digital realm every day, it...
Apple has now responded to recent allegations around Siri and its usage without user permissions, announcing in a statement that...
Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central...
