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Advertising & Marketing

IAB Launches Project Eidos To Modernize Ad, Marketing Measurement

4 months ago admin

NEW YORK—The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its...

Advertising & Marketing

StackAdapt Launches In-Platform NPI Targeting and Measurement to Power Deterministic, Multi-Channel HCP Advertising

5 months ago admin

StackAdapt , the leading technology company in advertising and marketing, announced the launch of its in-platform National Provider Identifier (NPI)...