Dive Brief: Publicis Groupe’s U.S. media arm has acquired performance-focused digital marketing agency Dysrupt, according to a press release shared...
Media
Dive Brief: Amazon unveiled a new service that lets other retailers manage contextually relevant campaigns on their own websites with...
As we prepare to enter 2025 Dave Winterlich, chief strategy officer of Dentsu, takes a look at the media and...
Index data reveals consumers’ primary reason for following a brand on social is to stay informed about new products or...
Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged...
With sound, images, music and other engaging elements, video marketing has all the bells and whistles to attract viewers. It’s...
Uber has appointed Kristi Argyilan, a key architect of retail media networks at companies like Albertsons and Target, as global...
Meet the young creatives harnessing loyalty points, celebrity partnerships and more to attract today’s consumers. By Alexandra York, Genevieve Bookwalter...
To stay competitive, media, advertising, and entertainment enterprises need to stay abreast of recent dramatic technological developments. Generative AI has...
Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the...
