The Pitch: Advertising and marketing news for 9.30.25
Arts & Letters worked on a campaign for new client Function Health, which chose the firm as its creative agency this past summer. The campaign centers on a 60-second spot called “61,000,000 Marias,” with complementary 30- and 15-second spots. The spots explore the unique biological makeup of each human, even those with the same name, playing on the statistic of “Maria” being the world’s most common name for women. The campaign is running on streaming platforms and via broadcast, cable, radio and out-of-home advertising.
Arts & Letters also worked on a new campaign for client HubSpot. With the slogan “All the data makes all the difference,” the campaign spans a 30-second spot and three 15-second spots and showcases the platform as a one-stop data shop for users. The campaign also includes out-of-home advertising.
Madison + Main was hired by Sargent, a Maine and Hanover County-based infrastructure construction firm.
Some of Familiar Creatures’ work for its brand refresh for UVA’s Fralin Museum.
Familiar Creatures worked on a brand refresh for the University of Virginia’s Fralin Museum of Art, creating a new visual identity and tag line, “Bring art closer to you,” for the 90-year-old museum. The campaign included a more modern logo and will see the Fralin rolling out new social media content, exhibit brochures and front door signage.
Shapes & Colors did a website relaunch for Richmond independent K-8 school Anna Julia Cooper School. Shapes & Colors worked with the school’s in-house marketing team on the project.
Goochland-based CarMax launched a new 30-second spot as part of its larger new brand positioning and campaign with the “Wanna Drive?” tagline. Called “Wanna Sell Your Way?”, the new spot features the upbeat “CarMax House Band” following around a man looking to sell his car to the used-car retailer. Los Angeles-based 72andSunny is CarMax’s creative agency.
Nye Strategies is providing strategic communications for Underground Kitchen – Community First, helping the local nonprofit get ready to launch Nourish Provisions, a meal service program designed to provide farm fresh food and nutrition to seniors and families dealing with chronic illnesses and food insecurity.
A still from Cade Martin Photography’s work for a Thailand-based dog sanctuary.
Cade Martin Photography worked on a video and photo project for Thailand-based dog sanctuary The Man That Rescues Dogs. The project features images and video of “The Wheelchair Mafia,” a group of dogs housed at the sanctuary that need wheelchairs to get around.
Addison Clark completed a homepage redesign for client Virginia Interventional and Vascular Associates and did a logo design for clothing company ArmorWoven. The firm also created a video for Vascular & Interventional Partners and added a new client: North Chesterfield-based Artistic Stone Design.
The Idea Center created a video showcasing children’s medical nonprofit World Pediatrics’ work during the nonprofit’s presentation at the United Nations.
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