Influencer marketing becoming more mainstream but raising same advertising-law issues: Ashlee Froese

Ashlee Froese’s practice provides a behind-the-scenes view of the pop culture that surrounds us every day.

“I get really passionate about this,” she says. “It’s cool when you start working with a client that comes to you, and they’re like, ‘I have this idea. I’ve got this passion and a talent, and I want to make it work.’ Then, fast-forward two years later, they’re dressing celebrities at Cannes Film Festival and at the Oscars.”

Froese is a branding and fashion lawyer and trademark agent, and Froese Law operates at “the intersection of pop culture and the law,” she says. Her practice involves trademarks, copyright, contracts, licensing, domain names, social media, marketing and advertising, packaging and labelling and corporate law for start-ups, and her clients are in the fashion, apparel, cosmetics, food, beverage, and hospitality industries, and some are influencers, and celebrities.